Consumer Product Case Studies
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Millions of consumers were alarmed at hearing that their dishwashers presented a fire hazard. In order to effectively manage the recall, the manufacturer needed a partner in its campaign to recall millions of units while satisfying the requirements of the Consumer Product Safety Commission (CPSC). [More] |
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In the length of a phone call, a major HVAC manufacturer’s world changed dramatically. A television network gave the manufacturer 24-hour notice that it would be airing an investigative report alleging that some products were defective and had caused consumer fatalities The company understood that if the impending crisis was not handled quickly and appropriately, it could face major brand impact, loss of revenue, reduced orders and years of litigation. [More] |
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A refrigerator defect created a fire hazard for millions of recreational vehicles. The refrigerators’ manufacturer needed a partner in its effort to recall approximately 2 million units while satisfying the requirements of the National Highway Traffic Safety Administration (NHTSA). [More] |
