Electronics Recalls Heating Up
11-11-2009
By Mike Rozembajgier
In the world of recalls, anticipating consumer needs and concerns goes a long way in mitigating negative impact on your brand. This week, Nokia has done a commendable job addressing and managing consumer concerns about the recall of their 14 million faulty cell phone chargers, which they voluntarily recalled even though no injuries have been reported. They not only identified the source of their problem, they provided a solution. As a result, Wall Street analysts speculated that “the impact on Nokia’s brand would be limited.”
Nokia’s recall dilemma is the latest in a disconcerting string of consumer electronics recalls. The headlines are everywhere: hundreds of thousands of laptop batteries, AC adapters , iPods, and several brands of laptops – attributed mostly to electric shock or overheating problems.. The recent uptick in consumer electronics recalls is cause for concern. Not only for consumers, but for the industry as well.
We’ve seen countless examples of manufacturers, regulators, and consumers calling for increased consumer safety, and those who heed the call will benefit later on. Nokia perhaps took note and as a result, was able to keep its stock price and brand intact. But what about the industry as a whole? Is there an action needed by the consumer electronics industry to avoid compromising consumer confidence down the road?
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I READ THAT THEE IS A CASE WHERE THE BATTERY IN SOMEONE’S NOTEBOOK COMPUTER
BLEW UP, THAT IT CAN GET REALLY HOT AND THAT IT WAS RECALLED. I HAVE A
HP NOTEBOOK AND IT GETS REALLY WARM. I WOULD REALLY LIKE TO KNOW IF I AM
IN DANGER.