Comments on: Exploring Recalls Under the Tenenbaum Administration http://www.expertrecall.com/exploring-recalls-under-the-tenenbaum-administration/ Thu, 03 Nov 2011 18:46:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Howard Aughinbaugh http://www.expertrecall.com/exploring-recalls-under-the-tenenbaum-administration/comment-page-1/#comment-301 Howard Aughinbaugh Wed, 04 Nov 2009 22:10:56 +0000 http://www.expertrecall.com/?p=1534#comment-301 Maggie - great question! You raise a fundamental question about consumer knowledge of recalls. Studies in the past have shown that consumers aren’t always aware of product recalls. Both the Congress and the CPSC have taken action to rectify that situation. The CPSC realizes that recall announcements are only effective if they reach the public. The CPSC is now taking a much more aggressive approach utilizing television and radio announcements to make the public aware. In addition, the CPSC has embraced social media including the blogosphere, YouTube, Twitter and Flickr to reach as wide an audience, as possible. Maggie – great question!

You raise a fundamental question about consumer knowledge of recalls. Studies in the past have shown that consumers aren’t always aware of product recalls. Both the Congress and the CPSC have taken action to rectify that situation. The CPSC realizes that recall announcements are only effective if they reach the public. The CPSC is now taking a much more aggressive approach utilizing television and radio announcements to make the public aware. In addition, the CPSC has embraced social media including the blogosphere, YouTube, Twitter and Flickr to reach as wide an audience, as possible.

]]> By: Maggie Wolfe http://www.expertrecall.com/exploring-recalls-under-the-tenenbaum-administration/comment-page-1/#comment-300 Maggie Wolfe Wed, 04 Nov 2009 20:36:18 +0000 http://www.expertrecall.com/?p=1534#comment-300 It seems to me that consumers aren’t always aware of product recalls. How does a company that has a product recall communicate that to consumers? It seems to me that consumers aren’t always aware of product recalls. How does a company that has a product recall communicate that to consumers?

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