Expert Recall

By Mike Rozembajgier

First there were crib recalls. Then it was stroller recalls and concern about baby slings used to transport and carry infants.  Now the latest infant product recall to hit the news involves 1.2 million Graco high chairs – the product parents and caregivers use to keep their children safe while they eat.

In the last several months, significant safety concerns have been raised more and more often in more and more areas of everyday life, especially the lives of our children.  This high chair recall is yet another example of the ever increasing vigilance and commitment of the Consumer Product Safety Commission. In this environment it is critical for manufacturers to have a recall plan in place so they are prepared to effectively manage a recall when the alarm sounds.

As I discussed with CNNMoney.com, the most important thing Graco needs to do now is make absolutely sure their remedy is effective. That also means making sure consumers are informed of the recall, that they understand whether the product they own is affected, and that they are provided with an appropriate solution. As a manufacturer, always be sure that your messaging is clear and consumers understand what they need to do to protect themselves and their children.

And when you promise a repair kit, make sure it works, and make sure you can deliver. The quicker and more effectively you can ease consumer fears, the sooner your customers will feel safe, and the more likely they are to trust your products in the future. 

You may think you are in the high chair business. But when an incident like this occurs, you are really in the consumer safety business. And you must always manage with that in mind.

Stericycle ExpertRECALL™ is the industry leader in recall logistics and regulatory compliance for consumer product, pharmaceutical, medical device, juvenile product, and food and beverage recalls. ExpertRECALL’s professionals are experts in recall management who can help you streamline the entire product recall process.

One Response to “High Chairs – The Newest Children’s Product Recall”

1. Ayla Weaver says:

   April 23, 2010 at 2:50 pm

   I would like to know if a Welsh Crib has been recalled with a model number of 3844
   if you need more information please email me back at the address above