Recall Logistics

Products must move backward through the supply chain during product recalls or product withdrawals – backward from their point of final destination (the store shelf or medicine cabinet or kitchen) to their point of origin. By implementing such “reverse logistics” throughout the supply chain, the company ensures a smooth and timely recall strategy that minimizes potential harm to the public.

To effectively implement reverse logistics, your recall management team and your employees should be able to identify where a product is located in the supply chain at any given moment. A seamless reverse logistics recall plan sends a strong message to both regulators and consumers that the company is competent, caring, and resolved to protect public health and safety.

In fact, effective recall plans can transform crisis into opportunity. They reinforce customer loyalty and build brand equity to an extent that might even exceed the reputation you enjoyed before the recall. It is a chance to demonstrate transparency all across the chain; to communicate and reinforce your credibility to consumers and consignees, in or out of crisis.

To achieve this gold standard, companies need to prepare ahead of need. By formulating and testing a reverse logistics recall strategy, you assure the most streamlined process should it ever be needed. In turn, that preparedness can minimize business interruption and regain or even enhance your competitive position.